

The re-branding of Photography by Sarah Patterson
Growing up I always thought I had a boring, too-plain name. As an adult, I still feel that it is extremely common. The thought of renaming my small, photography business always crossed my mind, but I could never figure out a play on my name that sounded witty and unique enough to use. I didn't want to use something too cliche or too over-the-top, either.
The decision to change the name was finalized one night when it just came to me - Sei Bella Photography. Not only is it sentimental to me, but it is a classical name that will never need to be changed.
When I was a young child, my Italian grandmother would pinch my cheeks until they turned pink and she'd proclaim the Italian phrase, "Come sei bella!" I heard it quite often as a child; it means, "You are beautiful."
I believe that all of you are beautiful and I hope you let me capture that beauty.

What's in a name?



